E-commerce in Pakistan has exploded in recent years. Whether you’re buying a smartphone, groceries, fashion or furniture, here are the top 15 most reliable online shopping sites in Pakistan for 2026.
If you’re searching for the best online shopping sites in Pakistan, this 2026 guide will help you choose the right one based on price, quality, warranty and after-sales support.
Top 15 Best Online Shopping Site Brands in Pakistan (2026)
1. Daraz
Pakistan’s largest marketplace, Daraz.pk offers everything from mobiles and electronics to fashion and groceries with nationwide delivery.
- Best for: Largest marketplace
- Price Range: Free to PKR 500 delivery
- Website: daraz.pk
2. Alfatah
A trusted Lahore-based supermarket chain with an excellent online grocery shopping experience across Punjab.
- Best for: Groceries
- Price Range: Free delivery over threshold
- Website: alfatah.com.pk
3. Telemart
One of Pakistan’s oldest online electronics stores with strong deals on laptops, mobiles, appliances and accessories.
- Best for: Electronics & appliances
- Price Range: Varies
- Website: telemart.pk
4. iShopping.pk
A premium online electronics and appliances store in Pakistan, popular for authentic products and warranty handling.
- Best for: Authentic electronics
- Website: ishopping.pk
5. Khaadi
The official online store of iconic Pakistani fashion brand Khaadi, offering lawn, pret, unstitched fabric and accessories.
- Best for: Fashion – Khaadi
- Website: khaadi.com
6. Sapphire
One of Pakistan’s top fashion brands with a strong online store for women’s pret, lawn, unstitched and kids’ clothing.
- Best for: Fashion – Sapphire
- Website: pk.sapphireonline.pk
7. Outfitters
Official online store of Outfitters, a popular Pakistani casual clothing brand for men and women.
- Best for: Casual fashion
- Website: outfitters.com.pk
8. Diners
Diners’ official online store offers premium men’s and women’s fashion with nationwide delivery.
- Best for: Premium menswear
- Website: diners.com.pk
9. Foodpanda
Pakistan’s top food delivery platform, also offering groceries through pandamart and pandashop in major cities.
- Best for: Food delivery & groceries
- Website: foodpanda.pk
10. Carrefour Pakistan
Carrefour’s online hypermarket offers groceries, electronics and household items with home delivery in Karachi, Lahore and Islamabad.
- Best for: Online hypermarket
- Website: carrefour.com.pk
11. HumMart
Lahore-based online grocery and gourmet food store with same-day delivery in Punjab.
- Best for: Gourmet groceries
- Website: hummart.com
12. PriceOye
Specialized online store for mobiles, laptops and accessories in Pakistan with strong pricing and authentic products.
- Best for: Mobile phones
- Website: priceoye.pk
13. WhatMobile Market
Online marketplace focused on mobiles, tablets and accessories with authentic brand listings.
- Best for: Mobile marketplace
- Website: market.whatmobile.com.pk
14. Symbios
Premium online store for home appliances, kitchenware and gifts in Pakistan.
- Best for: Home & kitchen
- Website: symbios.pk
15. Goto
A fast-growing Pakistani marketplace offering electronics, fashion and home products with competitive pricing.
- Best for: Growing marketplace
- Website: goto.com.pk
How to Choose the Best Online Shopping Site Brand in Pakistan
For marketplace variety, start with Daraz. For authentic electronics, PriceOye, Telemart and iShopping are safest. For groceries, Alfatah, HumMart, Carrefour and pandamart lead. For fashion, always prefer the official brand website (Khaadi, Sapphire, Outfitters, Diners) over marketplaces to ensure authenticity. Always use cash-on-delivery for new sellers and check seller ratings before paying online.
Frequently Asked Questions
Which is the best online shopping site in Pakistan?
Daraz.pk is Pakistan’s largest marketplace and usually the first choice for most categories. For authentic branded products, use official brand stores like Khaadi, Sapphire, Telemart and iShopping.
Is Daraz reliable in Pakistan?
Daraz is reliable for most products, especially from Daraz Mall sellers. Always check seller ratings, return policy and use cash-on-delivery for items you’re unsure about.
Which online grocery store is best in Pakistan?
Alfatah, Carrefour, HumMart and foodpanda pandamart lead online grocery shopping in Pakistan with same-day or next-day delivery in major cities.
Where to buy authentic mobile phones online in Pakistan?
PriceOye, Telemart, iShopping, WhatMobile Market and Daraz Mall (PTA-approved sellers) are the safest places to buy authentic mobile phones online in Pakistan.
Final Verdict
For 2026, Daraz remains the default for variety, while Alfatah/Carrefour/HumMart dominate online groceries and Khaadi/Sapphire/Outfitters lead brand-direct fashion. For electronics, Telemart, PriceOye and iShopping are the safest choices. Always prefer PTA-approved sellers for mobiles and official brand stores for fashion to guarantee authenticity.
