From chai-time classics to kids’ lunchboxes, biscuits are a staple of Pakistani life. Here’s a complete 2026 guide to the country’s top biscuit brands.
If you’re searching for the best biscuit brands in Pakistan, this 2026 guide will help you choose the right one based on price, quality, warranty and after-sales support.
Top 15 Best Biscuit Brands in Pakistan (2026)
1. EBM (Peek Freans)
Sooper, Gluco, Rio, Marie Digestive and Chocolicious are iconic EBM products, making it Pakistan’s largest biscuit brand by volume.
- Best for: All-round market leader
- Price Range: PKR 20 – 300 per pack
- Website: ebm.com.pk
2. LU (Continental Biscuits)
LU’s Candi, TUC, Gala, Wafers, Prince and Oreo are staples in every Pakistani kiryana.
- Best for: Variety & family favorites
- Price Range: PKR 20 – 400 per pack
3. Bisconni
Bisconni Cocomo, Chocolato, Chocolate Chip Cookies and Rite are among the most popular chocolate biscuits in Pakistan.
- Best for: Chocolate biscuits
- Price Range: PKR 20 – 350 per pack
- Website: bisconni.com
4. Ismail Industries (Bisconni/Candyland)
Parent company behind Bisconni and Candyland, producing a wide range of biscuits, wafers and cookies.
- Best for: Large product range
- Price Range: PKR 10 – 400 per pack
5. English Biscuit Manufacturers
EBM’s older name, still known for premium products like Whole Wheat Slices and Milco.
- Best for: Premium classics
- Price Range: PKR 50 – 500 per pack
6. Innovative Biscuits
Maker of Prince, Digestive and various party packs sold across Pakistan.
- Best for: Party packs
- Price Range: PKR 30 – 400 per pack
7. Mayfair
Mayfair offers premium tea-time biscuits, wafers and cookies popular in urban households.
- Best for: Tea-time premium
- Price Range: PKR 80 – 500 per pack
8. Kolson
Kolson Biscuits has a loyal following for its plain Marie, Lemon and Coconut varieties.
- Best for: Classic flavors
- Price Range: PKR 20 – 200 per pack
9. Oreo (imported)
The globally-loved Oreo sandwich cookie is widely available in Pakistan through Mondelez.
- Best for: Global sandwich cookies
- Price Range: PKR 50 – 500 per pack
10. TUC
LU’s TUC salted crackers are the most popular savory biscuit in Pakistan.
- Best for: Savory crackers
- Price Range: PKR 30 – 250 per pack
11. Kurkure / Lays Biscuits
Pepsico’s baked biscuit brands like Munchies have growing shelf presence in Pakistan.
- Best for: Snack biscuits
- Price Range: PKR 30 – 200 per pack
12. Prince
LU Prince sandwich biscuits (chocolate, strawberry, vanilla) are lunchbox staples for Pakistani kids.
- Best for: Sandwich biscuits
- Price Range: PKR 30 – 300 per pack
13. Rio
EBM Rio sandwich biscuits in chocolate, orange, lemon and pineapple are massively popular for kids.
- Best for: Kids’ lunchboxes
- Price Range: PKR 30 – 300 per pack
14. Sooper
EBM Sooper is the go-to chocolate sandwich biscuit for chai lovers across Pakistan.
- Best for: Chai-time chocolate
- Price Range: PKR 20 – 250 per pack
15. Gluco
The classic glucose biscuit — EBM Gluco and LU Candi are two of the most sold biscuits in Pakistan.
- Best for: Classic glucose biscuit
- Price Range: PKR 20 – 200 per pack
How to Choose the Best Biscuit Brand in Pakistan
For daily chai, stick with Sooper, Gala, Candi or Marie. For kids, Prince, Rio, Oreo and Cocomo are the top picks. Diabetics should look at Peek Freans Sugar-Free Marie and Whole Wheat Slices. For gifting, look at family packs from LU Gala and Bisconni Chocolato.
Frequently Asked Questions
Which is the No. 1 biscuit brand in Pakistan?
EBM (Peek Freans) and LU (Continental) are the top two biscuit brands in Pakistan by volume and shelf presence.
Which biscuit is best for tea in Pakistan?
Sooper, Gala, Candi, Marie, Gluco and Rio are the most popular chai-time biscuits across Pakistani households.
Which is the best chocolate biscuit in Pakistan?
Bisconni Cocomo, LU Oreo and Bisconni Chocolate Chip Cookies are the top-rated chocolate biscuits in Pakistan.
Are there any sugar-free biscuit brands in Pakistan?
Yes — Peek Freans Sugar-Free Marie, EBM Digestive and Whole Wheat Slices are common picks for diabetic-friendly options.
Final Verdict
EBM (Peek Freans) and LU (Continental) remain the two dominant biscuit brands in Pakistan for 2026, covering everything from budget to premium. Bisconni is the chocolate champion. For a fully stocked pantry, pick a mix of Sooper, Gala, Cocomo, Rio and Marie.
